Web development
I build the pages my campaigns send traffic to, which means I care about the checkout in a way a pure developer usually does not. The site you are reading is hand-written HTML, CSS and JavaScript with no framework, as a working sample.
- Tools
- WordPress, WooCommerce, Elementor, HTML, CSS, JavaScript, PHP
- Since
- 2020
What this involves
Storefronts
WooCommerce set up for cash on delivery, district-based shipping and a one-page order flow. The book store handled 24,670 orders.
Landing pages
Single-purpose pages built for one campaign and one action, fast on a mid-range Android phone on a weak connection.
Conversion work
Form field reduction, above-the-fold ordering, urgency mechanics, and finding the field where mobile buyers give up.
Front-end
Semantic HTML, responsive CSS, vanilla JavaScript, accessibility and SEO fundamentals, and the server configuration around them.
How I go about it
The proof: the sites, as they are today
This site is the fourth sample. Hand-written HTML, one stylesheet, one script, a PHP contact handler, self-hosted fonts, security headers and structured data. No framework, no build step beyond a small script that hashes the asset URLs.