Seven things I do, each with its own page.
What the work involves, how I approach it, the tools, and where you can see the output. Ordered by how much they matter for the roles I am applying to.
Performance marketing
Meta campaign structure, creative testing, budget scaling and the reporting that decides what runs next. 35 campaigns, 6.0x blended return.
Content strategy
Deciding what gets made, for whom, in what order. Six years of one brand's publishing calendar.
Video production
Scripting, shooting, editing and motion graphics. 278.7 million views on one channel.
Graphic design
Thumbnails, book covers, ad creative and social kits, made by the same person who cut the video.
Web development
WordPress and WooCommerce builds, landing pages, checkout work. The book store handled 24,670 orders.
Live class production
Zoom operations at cohort scale: setup, hosting, breakouts, recording, delivery.
AI-assisted production
Prompt systems and automation that shorten the loop from idea to published asset. I wrote a 1000-page book on it.
