Video production
The craft I started with and still do every week. Long-form lessons where the job is clarity, and short vertical ads where the job is surviving the first two seconds. 278.7 million views on one channel since 2020.
- Tools
- Adobe Premiere Pro, After Effects, Audition, DaVinci Resolve, CapCut
- Since
- 2020
What this involves
Editing
Long-form lessons, shorts, reels and ad cuts. Cut for retention: remove the pause before the point, not just the pause.
Motion and titles
Kinetic captions, lower thirds, and the animated emphasis that keeps a talking head watchable.
Shooting
Framing, lighting and audio for a one-person, one-room setup that has to look deliberate.
Short-form ads
Hook, demonstration, offer, under thirty seconds, legible with the sound off.
How I go about it
The proof: the twelve most-viewed videos
View counts and lengths from YouTube Studio, 3 September 2026. Hover a thumbnail for the full title.
Direct international clients
Peter Scott IV, Fearless Coach Academy
Video editing and thumbnails, one year and two months.
Austin Netzley, 2X
Video editing and thumbnails, six months.