Nirjhar Education
Six years as the entire content operation behind Bangladesh's best-known English teacher. When I joined in February 2020 the Facebook page had about 10,000 followers and the YouTube channel about 200 subscribers. Today: 3.6 million and 1.36 million.
- Role
- Chief Content & Growth Officer, full-time
- Since
- February 2020
- Founder
- Sirajum Munir Nirjhar
Source: YouTube Studio lifetime figures and Facebook page insights, September 2026. The 2020 starting numbers are my own record from the month I joined.
An education brand that never stops publishing
Nirjhar Education teaches English to Bangladeshi learners: IELTS preparation, spoken English, pronunciation, grammar, and English for work. Its founder, Sirajum Munir Nirjhar, has taught for more than sixteen years and over 15,000 classes, and was profiled by the Dhaka Tribune and The Asian Age in May 2024.
The constraint was never ideas. A single teacher can record faster than most teams can publish. Every lesson needs an edit, a thumbnail, a place on the site, and often a live class around it. Hiring five specialists was not an option. Since 2020 that entire chain has been one person's job. Mine.
The pipeline. Raw recording to published and live, five stages.
Fourteen videos over a million views. All fourteen thumbnails are mine.
View counts from YouTube Studio, 3 September 2026. Titles shown as published.
The Zoom side
Live classes run in batches. Each batch needs setup, hosting, breakout management, recording, a clean stream layout, and post-session delivery to students. It is the part of course production almost nobody lists as a skill, and the hardest role for an education brand to fill.
Setup
Batch scheduling, links and access for every cohort.
Hosting
Running the session so the teacher only has to teach: screen, layout, participants.
Breakouts
Room management for speaking practice groups.
Recording and delivery
Clean captures of every session, distributed to students the same day.
What changed
Six years of continuous operation: courses published, batches delivered, and a brand that has never had to pause production to hire. The pipeline is the result. One person who knows the edit, the thumbnail, the site and the live room means a lesson goes from recorded to published without a handoff, and without waiting on someone else's queue.
It also made the Kids' English campaign possible. The ads, the page and the fulfilment were built on top of this operation, by the same hands.